I’m busy trying to juggle about 50 million different things at the moment – my dissertation, professional practice and negotiated project are all due in in Jan (which sounds a long way off, but it really isn’t!!), and to make matters worse, I’ve got a stupid cold so I have to fit in some self-pitying time too!
I’m attempting to rebrand Woolies for my uni project – they weren’t in quite as much trouble when I started as they are now, but I can safely assume that isn’t my fault! For my dissertation, I’m looking at the use of language in branding to define an audience (its final title isn’t set in stone yet, I keep coming up with long winded versions that just sound too waffley…) and I’ve just finished reading ‘Class, Codes and Control’ (Bernstein) which sounds really dull, but was actually quite interesting. I’m just waiting for the chaos to begin…