I can finally breathe a sigh of relief – I’ve decided on the topic for my dissertation (and none of this airy fairy ‘kind of about this, but looking at this’ nonsense!). Lovemarks: The Shift from Attention to Attraction in Branding.
I’ll be looking at the notion that it’s no longer good enough to shout about your brand and tell people that you have what they need, brands need to entice the audience and focus on what the consumer really wants. I’ll also be talking about the importance of building a dialogue with the consumer. So there you have it, the briefest little outline of a dissertation known to man – but it’s a more solid start than I had a couple of days ago!